The main game idea comes just after the explosion of the Weinstein case. A friend of mine in Italy started a hashtag #quellavoltache (that time when) and women all over the country just used it to share their harrassment experiences. I figured I wanted to do something about that.

And one of the main points that emerged through discussions with peers and friends has been how the patriarchal culture affects men as much as women. We are from start deeply immersed in this idea of power play; that happens so much that we often lose the meaning of context. We just take it for granted, it becomes an axiom.

So what we tried to do is to build a simple narrative which could illustrate how this culture is damaging for everyone. And hopefully make people think about how they become better allies just putting the whole context into discussion. So then this sentence by Albert Camus sums up our intents:

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

Let’s do that act of rebellion. It’s just worth it

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